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Send new HubSpot leads to Slack with Zapier

One 4:25 screen recording, 15 clicks, no script. TurtleScene turned it into everything below. Nothing was edited by hand.

In4:25 recording
Out19
  • 10 videos
  • 1 clickable demo
  • 2 GIFs
  • 2 thumbnails
  • 2 caption tracks
  • 1 help article
  • 1 set of launch posts
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Written from the same recording

The docs and the launch copy come with it.

Help article
Markdown

How to send new HubSpot leads to Slack with Zapier

Use this workflow to post a Slack message whenever a new contact is created in HubSpot. Follow these steps in order to build, test, and publish the automation for the first time.

1. Start a new Zap

Start a new Zap

Click Create to begin a new automated workflow. This opens a blank Zap canvas.

2. Open the trigger step

Open the trigger step

On the blank Zap canvas, click the Trigger block. This opens the app picker so you can choose what starts the workflow.

3. Choose HubSpot

Choose HubSpot

Select HubSpot from the list of apps. HubSpot opens in the trigger setup panel.

4. Open Trigger event

Open Trigger event

Click the Trigger event field. This opens the list of events that can start the Zap.

5. Select New Contact

Select New Contact

Choose New Contact as the trigger event. This sets the Zap to run when a new HubSpot contact is added.

6. Continue past setup

Continue past setup

Click Continue to move forward. Zapier advances through setup and opens the trigger test.

7. Test the HubSpot trigger

Test the HubSpot trigger

Click Test trigger to pull in sample data from HubSpot. A recent contact record appears for review.

8. Use the selected record

Use the selected record

Click Continue with selected record. This uses the sample lead for the rest of the setup and opens the next app picker.

9. Choose Slack

Choose Slack

Select Slack as the action app. Slack opens with its action options in the setup panel.

10. Set the action event

Set the action event

Choose Send Channel Message as the action event. The Slack step loads fields such as Channel and Message Text.

11. Pick the Slack channel

Pick the Slack channel

Select the sales channel for the notification. This is where new lead messages will be posted.

12. Add HubSpot fields to the message

Add HubSpot fields to the message

Insert dynamic HubSpot fields into Message Text, starting with First Name. Add any other lead details you want included in the Slack message.

13. Test the Slack action

Test the Slack action

Click Test step to send a sample message to Slack. When the test finishes, you should see a confirmation that the message was sent.

14. Publish the Zap

Publish the Zap

Click Publish after the test is complete. This prepares the workflow to go live.

15. Confirm publishing

Confirm publishing

In the confirmation dialog, click Publish again. The Zap is turned on and ready to send new HubSpot leads to Slack.

Your workflow is now live, and new HubSpot contacts will send a message to your selected Slack channel.

Launch posts
Markdown
You
Your company
LinkedIn post · written by TurtleScene

If new HubSpot leads are still being shared by hand, this walkthrough shows a faster way.

This video explains how to send new HubSpot leads to Slack automatically with Zapier. It covers the full setup for first-time users: create a new Zap, choose HubSpot as the trigger, select the New Contact event, and test it.

From there, the video shows how to add Slack as the action app, use Send Channel Message, choose the right sales channel, and map a contact field like first name into the message text.

That field mapping step is what makes the workflow useful in practice: each Slack message can include the real details from every new contact, instead of a generic alert.

Once the test message arrives in Slack, the final step is simple: publish the Zap and confirm it to turn the automation on.

One trigger, one action, and new leads reach the team automatically. Watch the video to see the setup step by step. #Zapier #HubSpot #Slack

You
Your company
X post · written by TurtleScene

New HubSpot lead notifications don’t need to be manual.

This video shows how to use Zapier to trigger on new HubSpot contacts and send a mapped message to a Slack sales channel. Watch the step-by-step setup. #Zapier #Slack

Read the blog post

How to send new HubSpot leads to Slack with Zapier

A simple way to route new leads to Slack

If a team relies on HubSpot to capture new contacts and Slack to coordinate follow-up, it helps to connect the two. This video walks through how to send new HubSpot leads to Slack automatically with Zapier, using a straightforward workflow that first-time users can follow.

Rather than checking for new contacts manually or posting updates by hand, the automation sends a message to a chosen Slack channel whenever a new contact appears in HubSpot.

What the video covers

The setup starts with a new Zap in Zapier. HubSpot is selected as the trigger app, and the New Contact event is chosen so the workflow starts whenever a new lead is created. After that, the trigger is tested to make sure Zapier can pull in a sample contact.

Next comes the action step. Slack is selected as the action app, and the action used is Send Channel Message. The video shows how to choose a destination channel, such as a sales channel, so the right team sees each new lead.

Why field mapping matters

One of the most useful parts of the setup is field mapping. In the example, the contact’s first name is mapped into the Slack message text.

That means the message is populated with real contact details from HubSpot instead of sending the same generic notification every time. For teams that want lead alerts to be immediately useful, this is the step that turns a basic notification into something actionable.

From test to live automation

After the message is configured, the workflow is tested in Slack. Once the test message lands in the selected channel, the final step is to click Publish and confirm the dialog to make the Zap live.

From that point on, the setup is simple: one trigger, one action, and new leads are sent to the team automatically.

Watch the walkthrough

Watch the video for the full step-by-step setup and see exactly how to send new HubSpot leads to Slack with Zapier.

Captions · narrated video
SRT VTT
  1. 00:00Here's how to send new HubSpot leads
  2. 00:03to Slack with Zapier.
  3. 00:08Start a new automation with Create.
  4. 00:14On the blank Zap canvas,
  5. 00:16open the Trigger step.
  6. 00:19The app picker opens.
  7. 00:23From the app list,
  8. 00:24choose HubSpot for the trigger.
  9. 00:28HubSpot loads in the trigger setup panel.
  10. 00:32Open Trigger event
  11. 00:33to pick what starts this Zap.
  12. 00:36The event list opens,
  13. 00:38and New Contact is searched.
  14. 00:41Choose New Contact
  15. 00:42from the HubSpot trigger events.
  16. 00:45The HubSpot account is shown,
  17. 00:47and setup is ready to continue.
  18. 00:50With New Contact selected,
  19. 00:52continue to the test phase.
  20. 00:55Zapier moves through Configure
  21. 00:57and opens the trigger test.
  22. 01:00Run Test trigger to pull
  23. 01:02in a HubSpot record.
  24. 01:06A recent contact record appears
  25. 01:08for review.
  26. 01:10Use this sample by continuing
  27. 01:12with the selected record.
  28. 01:15The action app picker opens
  29. 01:16for the next step.
  30. 01:19For the action app,
  31. 01:20select Slack from the list.
  32. 01:23Slack opens with its event options
  33. 01:26in the setup panel.
  34. 01:28Set the action event
  35. 01:30to Send Channel Message.
  36. 01:33The Slack action loads,
  37. 01:35including Channel and Message Text fields.
  38. 01:39Pick sales as the Slack channel
  39. 01:42for notifications.
  40. 01:44The message is filled
  41. 01:46in with lead text and HubSpot fields.
  42. 01:50Insert the First Name field
  43. 01:52into Message Text.
  44. 01:54More HubSpot fields are added,
  45. 01:56then the Slack test screen appears.
  46. 02:00Send a sample Slack message
  47. 02:02with Test step.
  48. 02:04The test completes,
  49. 02:06and a sent message confirmation appears.
  50. 02:09When the test is done, publish the Zap.
  51. 02:14In the Publish new Zap dialog,
  52. 02:17confirm by clicking Publish.
  53. 02:25The Zap is published and ready to run.
Captions · story video
SRT VTT
  1. 00:00Here's how to send new HubSpot leads
  2. 00:02to Slack automatically with Zapier.
  3. 00:05Start a new Zap,
  4. 00:06set HubSpot as the trigger,
  5. 00:08choose the New Contact event,
  6. 00:10then test the trigger.
  7. 00:14Next, decide where each lead should go.
  8. 00:16Here, a team sales channel in Slack.
  9. 00:20Pick Slack as the action app,
  10. 00:22select Send Channel Message,
  11. 00:24choose the sales channel, and map
  12. 00:27the contact's first name into the text.
  13. 00:30Mapped fields mean every message carries
  14. 00:33each new contact's real details.
  15. 00:37When the test message lands in Slack,
  16. 00:39click Publish, confirm in the dialog,
  17. 00:42and your Zap goes live.
  18. 00:44One trigger, one action, and new leads
  19. 00:47reach your team automatically.
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