Every release deserves a launch. Not just a changelog line.
Record the feature once and launch it properly: a narrated video, a clickable demo for the website, social cuts, launch posts and localised versions, all made from the same take and on your brand colours.
The highlight TurtleScene cut from a real recording of Canva (designing a LinkedIn launch post). Captions are burned in.
All 19 files from this Canva recordingSmall launches get a sentence. Big ones take a month.
Product ships faster than marketing can produce. The flagship launch gets a produced video weeks later; the dozen smaller features that actually move adoption get a screenshot and a line in the changelog.
A produced video twice a year, and everything else ships unexplained. The flagship video is out of date by the next redesign.
Record, cut, voice, resize for every feed, write the posts, translate. It works, and it eats the week of every launch.
Record the flow once and launch with every asset. When the UI changes, re-record that flow and rebuild the kit from the new take.
- Narrated launch video in the Studio style
- Clickable demo for the website, with lead capture on Studio
- Vertical, square and highlight cuts with captions
- LinkedIn, X and blog posts written from the recording
Every release, every job
- 01Launch videosNarrated, branded and captioned, for the announcement, the launch page and YouTube.How it works
- 02Release notes and changelogA 30-second highlight and a GIF for every entry worth explaining.How it works
- 03Website interactive demoA clickable "try it" demo on your site, with a lead form (Studio plan and up).How it works
- 04Social launch clipsVertical and square cuts that follow each click, with captions burned in.How it works
- 05Localised launchesThe same launch in 14 languages for your other markets (Starter plan and up).How it works
Your launch kit, from one take
The real files from one recording of Canva: the ones a launch uses most.
From one recording to shipped
- 01Record the flow
Walk through the feature once in your browser, or upload a recording you already have. No script needed.
- 02Shape the story
Edit the narration as text, pick a voice and a tone, and let the Studio style frame it on your brand colours.
- 03Publish everywhere
Build the formats in one click, embed the clickable demo, post the cuts and schedule the launch posts.
Built for this job
On brand without a designer
Your logo and colour go on the Studio canvas, the title and end cards and the clickable demo's share page. Deep zooms and a spotlight on each step make a plain recording look produced.
- Title and end cards in your colours
- Built-in music or your own track
- No TurtleScene badge on clickable demos or story share pages (Starter plan and up)
demo.mp4 from the Canva recording, framed in the Studio style. Your own recordings get your logo and colour.
Scripts in your product's language
Brand Brain reads your marketing site and learns how you describe the product, so scripts and launch posts use your names and your voice. Add a pronunciation for any product term.
Need to create a LinkedIn launch post without starting from scratch?
This walkthrough shows how to build one in Canva, from choosing a template to exporting a finished PNG.
In the video, you’ll see how to:
• search for a LinkedIn Post template • open it with “customise this template” • replace the placeholder image with your own uploaded photo • use the Brand panel to apply your colour palette • add your logo directly in the editor • resize the design for other formats • export the final version from the Share menu as a PNG
launch-posts.md, written by TurtleScene from the Canva recording's story video, without Brand Brain (which describes your own product).
Leads from the launch page
Put a lead form in the clickable demo. Submissions go to HubSpot, Slack or any webhook, and export as CSV. Analytics show views, completion and CTA clicks.
The clickable demo from the Canva recording. Lead forms aren't switched on in this example.
Launch in 14 languages
Translated versions of the video (narration, captions and step cards) and of the clickable demo (tooltips, buttons and the lead form). Each language uses one recording from your allowance.
Narration, captions and step cards in the video; tooltips, buttons and the lead form in the clickable demo. The recorded screens themselves stay as recorded.
A story video for the announcement
The same take retold as an animated explainer, every scene's animation rendered into the MP4, with its own square cut and launch posts.
story.mp4, from a real recording of Canva made with TurtleScene: “Design a LinkedIn launch post in Canva”.
The square cut, straight from the recording
It follows each click with an eased crop, adds a step header and burns in big captions. Nobody edited this file.
demo-square.mp4 from the same Canva recording, as TurtleScene made it.
All 19 files from this Canva recordingProduct marketing: questions
Something else? Email contact@turtletechsai.com or book a working session.
How is this different from an interactive-demo tool?
Interactive-demo tools make the click-through. TurtleScene makes the click-through and a narrated video from the same recording, plus the cuts, article, posts and translations, so one take covers the website, the feed and the help centre.
Can we keep our brand?
Yes. Your logo and colour go on the Studio canvas, the title and end cards and the clickable demo's share page. Brand Brain (Starter plan and up) reads your website so scripts use your product's language, and the TurtleScene badge is removed from Starter up.
Who on the team can edit?
Every member of the workspace can open and edit its work. Studio includes 3 creators and Team 10, with admin roles on Team.
Do we pay for viewers?
No. Viewers are free and unlimited on every plan. You pay per recording, and every format made from it is included.
What happens when the product changes?
Re-record the flow that changed and rebuild the video, clickable demo, cuts, article and translations from the new take. TurtleScene doesn't watch your product or re-record by itself.
Related
- Use caseFeature launchesShip the launch video, clickable demo, cuts and posts the day the feature goes live.Read
- Use caseSocial launch clips9:16 and 1:1 cuts that follow each click, with captions burned in, from the same take.Read
- Use caseWebsite interactive demoA “try it” demo on your site and your own domain (Studio), with the narrated version beside it.Read
- Use caseLocalisationThe same demo in 14 languages: narration, captions, step cards and tooltips (Starter).Read
- TeamCustomer success and educationOnboarding and training content that keeps up with a product that ships every sprint.Read
- TeamSalesFollow-up demos prospects click through themselves, with the leads delivered to your CRM.Read
Independent tutorials we recorded ourselves. Canva is a trademark of their owners; TurtleScene is not affiliated with or endorsed by them.
Your next release ships soon. Ship the explanation with it.
Start free and record your first flow in the browser, or book a working session and we'll build a kit from one of your flows with you.